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Bad Moon

During the Magical Mystery book tour for his latest novel Bad Moon, Todd Ritter used a QR code as a way of entering readers into a contest to win a gift certificate to their favorite bookstore.

The Magical Mystery Tour, named for his genre and a nod to his favorite band, kicked off October 11th with the launch of Bad Moon. Ritter signed copies of his book at 25 bookstores primarily in Pennsylvania, where his mystery series takes place.

To complement the tour, Ritter sponsored a giveaway. Readers who bought Bad Moon from a bookstore visited by Ritter became eligible to win a gift certificate to the bookstore of their choice.

QR Codes on Bookmarks – Each signed copy included a bookmark with a QR code. Readers simply had to scan it and enter their email address.

According to Ritter, online shopping cannot replace the bookstore experience. He hoped that his Magical Mystery Tour would tear readers away from their computers and bring them back to the brick and mortar stores.

For more information, visit http://www.ToddRitterOnline.com. Alas, no image of the QR code on his website. And I can’t visit Pennsylvania to get one.

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Create a QR code to point people to your Facebook fan page. This will allow you to get likes from people who access your website, ad, or other promotion via their smart phones.

Here’s one for http://www.facebook.com/thejohnkremer:

Below is an example of a QR code that sends a tweet to Twitter. When someone scans the QR code below, it sends a tweet to Twitter once the user views the potential tweet and okays it.

Here is what the quick response code tweets: Check out the new website all about QR codes – http://qrpr.tv

[wp_campaign_2]

Well, actually, these aren’t the top 10 uses for QR codes (quick response codes), but they are some of the key ways people are using QR codes.

The title for this blog post is taken from the title for the video below. Note: The video has terrible music. Turn your volume down if you don’t want to offend your ears.

To summarize the video, here are their top 10 uses for QR codes:

1. Real estate signs
2. Business cards
3. T-shirts
4. Billboards
5. Postcards
6. Bumper stickers
7. Magnetic car signs
8. Store front schedules
9. Newspaper ads
10. Movie trailers

[wp_campaign_1]

QR Codes – those black-and-white checkerboard patterns readable with most smart phones – are everywhere these days.

The neat thing is that each quick response code has a unique destination – generally a website, but the destination could also be a v-card, phone number, tweet, or more.

In this video from RocketBoom Tech, Ellie Roundtree gives you a look at some of the most popular QR code reading apps for your mobile device and where to find these elusive codes!